Resonance has been associated with Ricoh for more than a decade. During this time, Ricoh grew from a Rs. 153/- crore company (in 2004-05) dealing primarily in photocopiers and printers to a Rs. 1,655/- crore enterprise (in 2014-15) with a vast portfolio that includes Printing & Document Management Solutions, IT Services, and Communications Solutions. Resonance has been our partner during this transformation, continuously evolving, but always consistent as per Ricoh’s Global Brand Policy & Guidelines. Resonance has been involved in our communications across touch points, from advertisements, brochures, videos and sales tools to internal employee communication and engagement programmes, across product lines and verticals, including CSR. What sets them apart is their hands-on approach, and very personalised attention without any hierarchical structures.
- AT Rajan, Former Managing Director & CEO.
We worked with Resonance to create a 360° campaign to pump up motivation among our team during the peak festive season. They identified the key drivers of business success specific to this time of the year, and developed an internal campaign that was distinct, fun and engaging. Team Resonance demonstrated a good sense of how to render concepts rooted in tradition and myth in a contemporary and relevant manner, for our largely youth audience, using fun, humour and attitude. They combine a focused, collaborative working style and an unyielding commitment to deliver to the last detailed requirement, stated or otherwise.
- Rajnish Wahi, Senior Vice President – Corporate Affairs & Communication.
Resonance intelligently applied consumer branding principles to building an attractive ‘employer brand’, having developed a keen understanding of the operative issues at different stage of HCL Tech's employee life-cycle. They created a wide range of strategic and tactical communication and engagement for HCL Tech employees, and gave expression to the company’s ‘Employee First’ philosophy, and contributed to it becoming a change management case study at the Harvard Business School. They have earned my trust, demonstrating consistency of quality in thinking and execution, an ability to cut straight to the heart of any business problem, and get the brief right the very first time.
- Ravi Kumar, employer branding expert. Engaged Resonance while working as VP - Strategic Communications.
We engaged Resonance for a number of years to work on various themes for the Tata Chemicals (Crop Nutrition & Agribusiness) annual meets, and convert these abstract concepts into inspirational videos. They impressed us with their fine grasp of the colloquial metaphor, and an ability to think and conceptualise originally in Hindi, instead of merely translating. They took full ownership of the projects, and always delivered as per agreed timelines. Really clued into popular culture, the team has a keen sense of trends and are fun to work with. For me the remarkable thing of working with Resonance is that they are very quick to grasp the strategic intent of a brief and add a creative spark to it.
- Mona Rai, Managing Partner, The BrandWriters. Rural marketing expert. Engaged Resonance while working as Head - Marketing.
Resonance was the brand custodian for our complete portfolio (Mawana, Cornola, Panghat and Ruby) for over 8 years, undertaking everything from brand positioning development, to guiding market research, advertisements, packaging design, retail merchandising, POS, CSR-related communication etc. No matter how difficult an assignment would be, Team Resonance has a great energy and I always saw their keenness to explore and capture insights in a nuanced manner, treating strategy and creative not as separate silos, but with one dovetailing into the other seamlessly. The perfection in detailing, and a rare combination of maturity and enthusiasm these days, have delivered positive results in the market place.
- Surjya Meher, Founder & CEO - Shelltag Retail. Engaged Resonance while working as Business Head.
ABN AMRO / Royal Bank of Scotland
Resonance is one of the few firms that I have loved working with. I had the opportunity to interact with them at Royal Bank of Scotland (erstwhile ABN AMRO) where I used their expertise repeatedly for development of various marketing communication collaterals for both internal and consumer-facing communications. They come with an ability to look beyond the immediate and grasp the big picture, yet have an acute eye for detail. They take full ownership of the project assigned and have always delivered as per agreed timelines. Both Rajeev and Rina are thorough professionals, and are open to collaborative work with clients and their ideas. They are enthusiastic even about the smallest project, have a superb ‘can-do’ attitude, and truly value long-term relationships.
- Meenal Punhani, BFSI marketing expert. Engaged Resonance while working as AVP-Marketing.
I have known Rajeev for almost two decades, from the time he led the FCB team on Usha. As Resonance, too, we have used their services a number of times. They take full ownership of a project. For instance, when we launched our hobs & hoods, they conceptualised the campaign, organised the shoot, and ensured ads were shipped out in 12 languages – all within very tight timelines. I have found Resonance to be insight-driven and lateral, with the ability to reframe a problem in a totally new way. Since they have no hierarchy, the team’s rich senior-level experience is directly accessible to the client. In sum, great guys to work with.
- Anju Munjal, Vice President.
LIQVID eLearning Services
Rajeev had worked closely with me on the launch of eGurucool 16 years ago. Subsequently, I engaged Resonance at Liqvid for an employer branding project. They dived deep to unearth the key issues and opportunities by personally conducting qualitative research among employees across levels, and collaborated with the leadership team in distilling the brand values and creating consensus on the way forward. I am impressed with their ability to grasp the big picture, constantly add value, and their great attitude – agreeable, yet with an independent point of view.
- Vivek Agarwal, Founder & CEO.