Branding & communication consultancy in New Delhi, India

  • Home
  • About us
    • The team
    • Our credo
    • What makes us different
  • What we do
    • Our services
    • Expertise in sunrise domains
  • Clients
    • Resonance
    • Pre-Resonance
  • Portfolio
    • Snapdeal
    • HCL Technologies
    • Mawana Foods
    • Godfrey Phillips India
    • Ricoh India
    • CSR-led brand building
    • Videos
  • Clientspeak
  • Contact
  • Blog
  • Home
  • About us
    • The team
    • Our credo
    • What makes us different
  • What we do
    • Our services
    • Expertise in sunrise domains
  • Clients
    • Resonance
    • Pre-Resonance
  • Portfolio
    • Snapdeal
    • HCL Technologies
    • Mawana Foods
    • Godfrey Phillips India
    • Ricoh India
    • CSR-led brand building
    • Videos
  • Clientspeak
  • Contact
  • Blog

about us > what makes us different

What you see is what you get
This is how we define professional integrity. So, we work in a hierarchy-free, direct, hands-on manner. Making sure your brand gets focused attention and all the senior-level expertise we’ve gained from working on some of the best brands in the best agencies. It also means we don’t take on more than we can handle, ourselves.

Focused on the core brand building processes
We focus on brand strategy and creative - ATL and BTL, traditional and digital. And provide full assistance in identifying the right specialist resources that you may need. As brand custodians, we ensure that their recommendations fall within the parameters of the overall brand strategy. Client experience suggests that in the communications space, a ‘one-stop shop’ is a myth, as the best-in-class specialist resources seldom exist under one umbrella. So, we identify and collaborate with the right talent - whether it is market research, PR, activation, digital, photography, film, content, rural marketing, or anything else. 

No mark-ups, only 100% transparency 
We charge for our counsel, but keep away from a ‘mark-up’ model. There’s no third-party billing with a typical ‘supervision fees’ tagged to it. You also don’t pay for huge overheads of a large agency, nor its innumerable layers of hierarchy. And because we don’t have Singapore or Hong Kong setting our targets and asking for weekly reporting, we are able to focus more on YOUR brand… its challenges and possibilities.
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