what we do > expertise in sunrise domains
Resonance has developed expertise in sunrise domains, beyond conventional communication, having worked intensively in emerging areas such as:
A multi-pronged CSR programme for engaging policy makers and opinion leaders; in the process becoming a subtle, yet powerful, corporate brand building tool.
Ethnographic Brand Development
Most big ad networks in India haven't shown the inclination to develop expertise in these areas, even though they are globally regarded as significant. We, on the other hand, find them challenging, differentiated and rewarding. To find out more about the above examples, and more, please visit the Portfolio section of this website.