what we do > expertise in sunrise domains

Resonance has developed expertise in sunrise domains, beyond conventional communication, having worked intensively in emerging areas such as:

Corporate Social Responsibility 
STAR INDIA: 

A multi-pronged CSR programme for engaging policy makers and opinion leaders; in the process becoming a subtle, yet powerful, corporate brand building tool.

Employer Branding
HCL TECHNOLOGIES: 

Aimed at current, prospective and former employees, with specific initiatives for different stages of the employee life-cycle.

Ethnographic Brand Development
GODFREY PHILLIPS INDIA: 

In the context of a media blackout, conceptualised, developed and tested a new brand concept based on ethnographic segmentation.

Most big ad networks in India haven't shown the inclination to develop expertise in these areas, even though they are globally regarded as significant. We, on the other hand, find them challenging, differentiated and rewarding. To find out more about the above examples, and more, please visit the Portfolio section of this website.