about us > the team

Resonance Consulting is a branding and communication consultancy formed in 2004. It is the coming together of two senior communication professionals with rich, cross-sectoral experience of working on some of the best brands, in leading global advertising agencies.

Working in a hierarchy-free, hands-on manner, we seamlessly blend strategy and creative. Ours is a story of repeat buying and long-term relationships. It is about having seen what marketers really seek but seldom get.

Rajeev Shukla
Partner - Strategic Services

  • 25 years+ post-MBA experience in JWT, DDB-Mudra, FCB-Ulka and Grey Worldwide. 
  • Last couple of assignments as General Manager of Grey Bangalore and the Country Head of Grey’s second agency, G3 Communications. 
  • Rich experience of insight mining vis-à-vis ​consumers and cultures, brand strategy, copy development, across a wide range of clients – from well-established names to start-ups, MNC brands to Indian brands

Rina Upadhyaya
Partner - Creative Services

  • 20 years+ as a senior creative professional at various agencies including McCann and Publicis.
  • Head of Design at the Centre for Science & Environment (known for its exposé on pesticides in colas, CNG implementation etc.). Responsible for the design of CSE’s books, periodicals, website and magazine on environment, 'Down To Earth'.
  • Expertise in conceptualising and carrying through corporate and brand identity programmes, and all types of above and below-the-line communication.