Branding & communication consultancy in New Delhi, India

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  • About us
    • The team
    • Our credo
    • What makes us different
  • What we do
    • Our services
    • Expertise in sunrise domains
  • Clients
    • Resonance
    • Pre-Resonance
  • Portfolio
    • Snapdeal
    • HCL Technologies
    • Mawana Foods
    • Godfrey Phillips India
    • Ricoh India
    • CSR-led brand building
    • Videos
  • Clientspeak
  • Contact
  • Blog
  • Home
  • About us
    • The team
    • Our credo
    • What makes us different
  • What we do
    • Our services
    • Expertise in sunrise domains
  • Clients
    • Resonance
    • Pre-Resonance
  • Portfolio
    • Snapdeal
    • HCL Technologies
    • Mawana Foods
    • Godfrey Phillips India
    • Ricoh India
    • CSR-led brand building
    • Videos
  • Clientspeak
  • Contact
  • Blog

what we do > our services

Insight Mining

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  • Guiding end-to-end market research process
  • Tapping into employees and partners
  • Trend spotting
  • Ethnography
  • Projective methods
  • Cues from popular culture

  Brand Strategy

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  • Positioning new brands
  • Repositioning existing brands
  • Brand architecture
  • Social media audit, to ensure brand alignment 

 Identity and Design

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  • Corporate and brand identity programmes
  • Reinvention of existing identity
  • Packaging design
  • Merchandising & in-shop collateral 
  • Digital - look & feel for websites, apps, microsites, intranets 

Communication
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  • Advertising for all media
  • Below-the-line creatives, including point of sale 
  • Venue collateral and videos for events (exhibitions, conferences)
  • Brochures, flyers, newsletters
  • Employee/ trade communication
  • Social media posts, eDMs, web banners 

CSR Advisory
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  • Defining CSR vision and strategy
  • Identifying a cause
  • Designing structure and processes
  • Selecting implementation partners
  • Leveraging CSR as an employee engagement tool
  • Branding and communication

Employer Branding and Employee Engagement

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  • Articulating employee value proposition
  • Building an attractive employer brand
  • Leveraging processes, tools, opportunities and rewards
  • Engagement across the employee life cycle
  • Turning employees into brand ambassadors
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