what we do > our services

Insight Mining

  • Guiding end-to-end market research process
  • Tapping into employees and partners
  • Trend spotting
  • Ethnography
  • Projective methods
  • Cues from popular culture

  Brand Strategy

  • Positioning new brands
  • Repositioning existing brands
  • Brand architecture
  • Social media audit, to ensure brand alignment 

 Identity and Design

  • Corporate and brand identity programmes
  • Reinvention of existing identity
  • Packaging design
  • Merchandising & in-shop collateral 
  • Digital - look & feel for websites, apps, microsites, intranets 

Communication
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  • Advertising for all media
  • Below-the-line creatives, including point of sale 
  • Venue collateral and videos for events (exhibitions, conferences)
  • Brochures, flyers, newsletters
  • Employee/ trade communication
  • Social media posts, eDMs, web banners 

CSR Advisory
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  • Defining CSR vision and strategy
  • Identifying a cause
  • Designing structure and processes
  • Selecting implementation partners
  • Leveraging CSR as an employee engagement tool
  • Branding and communication

Employer Branding and Employee Engagement

  • Articulating employee value proposition
  • Building an attractive employer brand
  • Leveraging processes, tools, opportunities and rewards
  • Engagement across the employee life cycle
  • Turning employees into brand ambassadors